Campaign Details Reports
- Campaign Details At a Glance Report
- Sites Report
- Gemini Sites Report
- Site/Widgets Report
- Images Report
- All Images Report
- RevContent Widget Report
- Conversions Report
- Clicks Report
- By Hour Report
- By Landing Report
- By Landing Sites Report
- Image/Site/Landing Report
- By Platform Report
- By State Report
- Gemini Bid Modifier Report
- Gemini By Age Report
- Gemini By Gender
- Gemini By Location
- Campaign Log
Campaign Details Reports are available in an expandable menu by clicking the icon next to the report name. You can collapse or expand the reports menu by clicking this icon. When you select a report to view, Maximus will remember the last report you viewed and display it when you go to another campaign or refresh the current page.
Campaign Details At a Glance Report
This Campaign Details At a Glance Report is similar to the Dashboard and Manage Campaigns. It also includes the current campaign CPC, the current campaign Budget, the CVR, the Campaign ID, the campaign Creation Date, and the Sub Account it is under.
You can edit the CPC and Budget from this area on the campaign by clicking on the value, entering a new one, and submitting the value.
The Average Conversion Time, or ACT, is also located on this row. It shows the average amount of time between a click and a conversion for that campaign.
Clicking "Show More" displays the additional information for the campaign including the campaign Creation Date, and the Sub Account it is under and the Last Finalized Date if the campaign is a CPC campaign.
The Sites Report shows all sites which have received clicks in the time frame filtered. From the Sites Report you can bid on sites by typing in a value and clicking the Update Bid button.
Click on the arrow to the left of a site to view the expandable menu for that site.
Remove Site Bid will set the site bid back to the campaign CPC. This is useful for both managing the CPC and also managing total site bids for Taboola and Outbrain as they have a limit to the number of total site bids per campaign.
The Hourly Clicks will function exactly like the By Hour Report described below. You can also download a CSV of the stats for this report. The report will download with all columns, not just the ones you have visible.
Block allows you to block sites in Outbrain. Click here to read more about Site Blocking.
To learn more about Site Bidding click here to read our documentation about the subject.
Some networks have limitations on the number of sites you can bid on. The Sites report is different for Gemini, please review the section below for the Gemini Sites Report.
You can hide the blocked sites for the campaign by clicking on the checkbox at the top of the report. Click on this checkbox again to display all sites including blocked sites.
This report gives a detailed look into how the campaign is performing on specific sites. Comparing Clicks, Avg CPC, EPC, Spend, Revenue, Profit, Profit %, Sales, CVR, Impressions, CTR, CPA, and also comparing to the Campaign CPC if you have updated the site CPC will give insight into what sites need to be blocked, have a static site CPC established, and more. You can use this information to test out similar campaigns across specific sites to see what type of ads work best on what sites.
Gemini Sites Report
Gemini has Gemini Sites which operate differently from Sites Reporting. Click here to learn more about Gemini Site Bidding. Gemini Site Bids are done in multipliers of the campaign CPC.
You can expand to view more options like the Sites Report above.
The Gemini Sites Report shows the Site, Device, Clicks, AVG CPC, EPC, Spent, Revenue, Profit, Profit %, Sales, CVR, CPA, Impressions, CTR, and Network CTR. This report also contains a row entitled NA. This row displays the data that could not be attributed to a site. Maximus reconciles with Gemini throughout the day for the previous day to allocate this data to the correct sites.
Add or update previously added site bids to further control how your campaign is spending. Reduce bids on lower performers and increase bids on those sites that are getting good EPC and have been maintaining good conversions.
RevContent has the Site/Widgets Report which operates differently from Sites Reporting.
You can expand to view more options like the Sites Report above. Clicking the View Widgets button will show a report of Widgets under that Topic/Brand.
The Sites section of the Site/Widgets Report shows the Topic/Brand, Clicks, AVG CPC, EPC, Spent, Revenue, Profit, Profit %, Sales, CVR, CPA, Impressions, CTR, and Network CTR.
The Widgets Section of the Site/Widgets Report shows the Widget, Clicks, Average CPC, Sales, EPC, Spent, Revenue, Profit, Profit %, and a column which allows you to Block that widget.
Add or update previously added bids to further control how your campaign is spending. Reduce bids on lower performers and increase bids on those that are getting good EPC and have been maintaining good conversions. Use this report to examine how specific widgets performed under a Topic/Brand for the time period you have selected.
The Images Report shows the Active Status, a thumbnail of the Image, the Ad Text for this image, Impressions, Clicks, Avg CPC, EPC, CTR, Spend, Sales, CVR, CPA, Revenue, Profit, Proift %, and the Creative ID generated when you added the image. You can also click next to the Ad Text on the clipboard icon to see the keywords and emotional breakdown of words you have used.
Next to the Images Report you will see the number of active images. This number indicates how many ads have a status of 'Active' on the network and can receive traffic.
The Images Report itself displays any image that has received at least one click during the time frame you've selected. As an example, if an image received traffic yesterday but you paused it today, you can still see the image's data on the Images Report when filtered to 'Yesterday'. An image can have an 'Active' status but may not have received any clicks. The image will be included in the total next to the Images Report label, but you will not see this image in the report itself until it has received at least one click.
On the Images Report you can also edit the Ad Text by clicking on it and entering your changes. Click here for more information on how to edit ad text. Note that this will require Approval on the text and will also make tracking the text + image performance very difficult since you will have two different combinations after editing text. We recommend adding the same image again with new text.
Compare image performance, turn off ads by pausing them, and prune off those which are not having success compared to your better performing images. Use images which are performing well for new campaigns, compare to ad text and try out different text if the image is not doing well, and more.
All Images Report
The All Images Report is similar to the Images report, but the only columns visible are Active Status, Image thumbnail, Ad Text, and Creative ID. This report can be used to view all images, if they have not received traffic in the filtered time period you can see them here. Use this report to turn images off or on if they do not have activity for the time period you are looking at.
RevContent Widget Report
This tab is only visible for RevContent campaigns in the Campaign Details page. The Widget Report shows the Widget, Clicks, Average CPC, EPC, CPA, Spent, Revenue, Profit, Profit %, Sales, and Blocked Status. You can block widgets in the same way you can block sites for RevContent.
Widgets are placements on websites that are given a Widget ID number. You can use the Widget Report to see performance of widgets, and block those that appear to be underperforming, giving your campaign a better chance to grow while avoiding spending on the poor performers.
The Conversions Report will display the Click Date (when the user first clicked) and the Conversion Date (when the conversion happened) along with the Site the user converted on, the User Agent (device/platform), the CPC for that click, the Payout for the conversion, and the IP of the user who converted, and the Maximus generated Click ID.
Search or group by Site to see what the stats on conversions were, evaluate the click to conversion length of time, and search or group to compare what CPCs were for these users who clicked. Search or group the user agent to find what platform/device is working well for the site.
The Clicks Report displays the last 25 clicks for the campaign, including Timestamp (date and time of clicks), the CPC for those clicks, what Site the click was on, the User Agent (device/platform) the clicks happened on, and the IP of the clicker.
Compare the recent clicks and see where bids are happening over the past 25 clicks. Drag to group the CPC, Site, and User Agent to view what the comparison on different CPCs, sites, and devices were for those clicks.
By Hour Report
The By Hour Report displays the Clicks, Average CPC, EPC, Revenue, Spend, Profit, Profit %, CVR, and Sales (total conversions). When first using the report, the individual days show up as buttons.
Click on a date to view the By Hour breakdown for that day, which will create a new frame on the page with the data for the date you selected.
This reporting shows the same columns, and also allows you to go to a more precise look at the stats by either clicking the hour button or using the dropdown in the top right to change between Hours and Minutes. If you click on the hour and want to get back to the hourly view instead of minutes, use the dropdown and select Hours again.
The breakdown on days, hours, and minutes gives a closer look on campaign performance. Use this information with Day Parting to optimize your campaign to not run at certain times. You can investigate an increase in conversions for a time frame and see what activity happened in that hour as well.
By Landing Report
The By Landing Report shows all weighted links that have received clicks in the filtered time frame. The Landing Pages that have received clicks, the Clicks received, EPC, Spend, Revenue, Profit, Profit %, Sales, and CVR for that link are also displayed in this report. If you have multiple weighted links, these will display here.
Compare how different weighted links perform against eachother and use this to adjust the weights of the links. If you see a great profit % on one LP but it has a lower weighted link %, consider changing it to a higher percentage and see how it will do in comparison to others. Use the Conversion Rate % (CVR) to see how well clicks are translating to conversions and decide which LPs are performing best.
By Landing Sites Report
The By Landing Sites Report shows the sites which have received traffic, and the stats for the Landing Pages (weighted link) on that site. Expand by clicking on a site name.
From the expanded Landing Site where you view the Landing Pages, you route sites to make a site always go to one specific weighted link. Click here to learn more about site routing. Compare what sites are having success with which links and determine if you may need to make adjustments to weighted link percentages.
The Image/Site/Landing Report allows you to view image performance similar to the Images Report, view how each image performs per site, see performance by landing page of that image/site combination, and choose which landing page you'd like that image/site combination to route to. Click here to learn more about the Image/Site/Landing report in greater detail. The Status column will show if an image is currently active (Green) or paused (Red). This status does not reflect the approval status of the images.
Use this report to see how each image performs on each site. This information could be used to create new campaigns that whitelist the sites that perform best on each image. This report also allows you to go even deeper into the data and see how each landing page is performing on the image/site combination and allow routing to the best performing landing page.
By Platform Report
The By Platform Report displays the Device (Mobile, Desktop, or Tablet), Platform (Operating System), Clicks, EPC, Spend, Revenue, Profit, Profit %, and Sales for the device+platform combination.
Search or drag to group to find out which devices and platforms are performing well. You can learn about your audience and the types of devices that converters are using and use that to create new campaigns targeting that device. If your network supports it, you can also target platforms (operating systems) on their network page for the campaign. Click here to learn more about network targeting.
By State Report
The By State Report displays the State, Clicks, Sales, Avg. CPC, EPC, Spent, Revenue, Profit, Profit %, CVR, and CPA. This report displays only for US targeted campaigns.
The By State Report is used to analyze the states your traffic is coming from. By breaking down data by state you can work on customizing campaigns by updating targeting on the network. To learn more about targeting on the network and what you can update outside of Maximus visit our doc by clicking here.
It may be beneficial to clone the campaign and create specific campaigns targeting states/regions from a fresh campaign to get better data and try out new strategies.
Gemini Bid Modifier Report
The Gemini Bid Modifier Report is only available for Gemini Campaigns. This report displays the Gemini Groups which have Impressions, and the Clicks, Average CPC, CTR, and Spend for those groups.
“A” groups target desktop, while “B” groups target tablet and mobile traffic. Because Gemini does not allow platform-specific targeting, a bid must be set for each group. However, decreasing the bid adjustment to the minimum lowers the likelihood of your ad appearing on other platforms. It is recommended that you begin to optimize these modifiers once you have a measure of campaign performance. Bid adjustments are percentage values that edit your spend for specific publisher groups. Use both positive and negative modifiers to make bid adjustments. For example, if you set a CPC of $1.00 and set Group 1-A’s bid adjustment to 100%, your Group 1-A bid will be $2.00. If you set Group 2-A to -50%, your Group 2-A bid will be $0.50.
To learn more about Gemini Groups read Verizon Media's official documentation by clicking here.
The stats for Group performance will allow you to modify bid adjustments to balance out and optimize your campaign. Use the Gemini Settings to adjust group bid percentages to make the most out of your campaign's spending. Typically Groups 1A and 1B perform the best but you may see even greater CTR on other groups as well depending on the campaign.
Gemini By Age Report
The Gemini Age Report is only available for Gemini Campaigns. This report displays the Clicks, Spend, Impressions, and CTR for the targeted age groups. NA indicates there is no age information for those users.
Using the Gemini By Age Report helps understand what age ranges are having a better CTR for your campaign. Use this information to adjust the age ranges you are targeting in Gemini Settings to optimize your campaign.
Gemini By Gender
The Gemini Gender Report is only available for Gemini Campaigns. This report displays the Clicks, Spend, Impressions, and CTR for the targeted gender(s).
Using the Gemini By Gender Report helps understand what gender are having a better CTR for your campaign. Use this information to adjust the genders you are targeting in Gemini Settings to optimize your campaign.
Gemini By Location
The Gemini Location Report is only available for Gemini Campaigns. This report displays the Clicks, Spend, Impressions, and CTR by Geo location for the targeting country.
Using the Gemini By Location Report helps understand what locations are having a better CTR for your campaign. You can use this information to make targeting changes on the Gemini platform. For more information about targeting in Gemini click here.
The Campaign Log shows the log of changes made to the campaign. Any user/sub user who has access to the campaign and makes a change will be recorded here. This log also keeps track of changes Maximus has done through Fire & Forget, site bid adjustments, and other processes.
Drag to group or search for "Maximus" to find the automated changes happening to your campaign. The Campaign Log can help determine when and why changes were made to CPC, new updates Budgets, Site Bid Modifiers, and gives a look into how Maximus operates.
You can also use the campaign log to view changes made by searching or grouping the User Action column. See what Site Bid Optimizations were made, if someone did a reassignment, and more.