Quick References

Updated 2 weeks ago by Daniel

Ads

Taboola

Image SizeMin 1000x600px (1.667:1 aspect ratio)
Gifs: Min 400x200px, Under 3MB, Must have .gif
Text LengthBranding Text - 26 Chars max
Ad Text - 120 Chars max
Ad Text Tokens${country}$
${region}$
${dma}$
${city}$
${platform}$
${dayofweek}$
Additional NotesAd Text can use Capitalization Types of uppercase or capitalized in format ${Keyword:CapitalizationType}$ such as
${city:capitalized}


Outbrain

Image SizeMin 400x600px, Recommended 1200x800px (1.5:1 aspect ratio)
Text LengthAd Text - 150 Chars max
Ad Text Tokens${country}$
${region}$
${city}$
${dayofweek}$
Additional Notesdayofweek+# can be used to display current day of week plus # of days, such as ${dayofweek+2}$


Gemini

Image SizeMin 1200x627px (1.9:1 aspect ratio)
Square cropped image 627x627px
Text LengthBranding Text - 30 Chars max
Ad Text - 50 Chars max, 30 max if using Secondary Ad Text
Secondary Ad Text (Optional) - 30 Chars Max
Ad Description - 150 Chars max
Ad Text Tokens{city}
{state}
{state_abbr}
{country}
{country_abbr}
Additional NotesSupports Carousel Ads (3 to 5 images in a single ad), and Video Ads


RevContent

Image SizeRecommended 420x315px (1.333:1 aspect ratio)
Text LengthBranding Text - 26 Chars max
Ad Text - 80 Chars max
Ad Text Tokens{city}
{state}
{zip}


Content.Ad

Image SizeRecommended 300x250x (1.2:1 aspect ratio)
Text LengthBranding Text - 26 Chars Max
Ad Text Tokens{country}
{state}
{city}
{state}
{postal_code}




Landing Page

Where you would like bot and crawler traffic to be sent - a safe page that will not affect your click data since it is directed to this page.

Where you want real traffic to go to. This is usually a presell that leads to your offer.

Rotate your links by assigning percentages to them. If your percentages total over 100%, the links rotate based on a percentage of the total.

If you have 3 links of 30%, 60%, and 80%, 30% gets weight of 30 ÷ (30+60+80), or 17.6% effective weight between the other links.




Macro Tokens

All Networks

{clickid}Maximus Click ID
{ref}Referring site (when available)
{image}Maximus image ID
{network}Network abbreviation from Maximus


Taboola

{campaignid}Taboola campaign ID
{network_click_id}Taboola click ID
{site}Site name from Taboola
{adid}Ad ID from Taboola
{title}Ad Title from Taboola
{platform}Mobile or Desktop
{tn}Thumbnail from Taboola


Outbrain

{campaignid}Outbrain campaign ID
{network_click_id}Outbrain click ID
{site}Site name from Outbrain
{adid}Ad ID from Outbrain
{title}Ad Title from Outbrain


Gemini

{campaignid}Gemini campaign ID
{site}Site name from Gemini
{g_device}Device
{g_ad_group_id}Ad Group ID from Gemini
{g_supply_name}Domain name from Gemini
{g_ad_id}Ad ID from Gemini


RevContent

{network_click_id}RevContent click ID
{widget_id}RevContent widget ID
{content_id}RevContent content ID
{boost_id}RevContent boost ID
{adv_targets}RevContent Advertiser Targets


Content.Ad

{campaignid} Campaign ID from Content.Ad
{network_click_id} Content.Ad click ID



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