Outbrain

Updated 2 months ago by Daniel

What is Outbrain?

Outbrain is an ad network that has content that appears as featured links and suggested posts across the internet's top sites.

Why use Outbrain?

Every month, more than 275-billion Outbrain recommendations appear as native placements on premium publishers like CNN, Time, Fortune, and ABCNews. Clients as like VISA, McDonalds, and Huggies utilize Outbrain for their advertising campaigns.

What is Different in Outbrain?

Outbrain allows for targeting specific Operating Systems and Browsers for even greater targeting control. Advertise across sites like ESPN and People.




Getting Started

Integrate your Outbrain account with Maximus. To integrate your account you need to provide us with your Username and password for an API-specific user.
If you do not have API, apply at http://lp.outbrain.com/partner-api-form/

To start a campaign, follow the Add a Campaign documentation.




Add a Campaign Notes

Image Requirements, Text Requirements, and Ad Text Tokens

Outbrain has a 1.5:1 aspect ratio for their images and a 60 character limit for titles. You can read the Creating Ads documentation by clicking here.

Outbrain supports using tokens in the ad text to customize messages to appear to to target the user. These tokens are only available for use in the US and Germany. Click here to read more about the available ad text.


Sub Accounts

You can select sub accounts during campaign creation, to separate campaigns under these sub accounts for different clients or users. After campaign creation the campaign will be listed under that sub account on the network.


Site Block EPC

During campaign creation, there is a Site Block EPC value in the Fire & Forget™ section. By setting this value, Maximus will check for any site at this EPC or less and block the site. You can use this to focus your campaigns on the better performing sites which helps optimize without having to manually block sites. You can always edit the Site Block EPC in the Fire & Forget™ drawer of Campaign Details. To disable this, set the Site Block EPC to 0.


Macro Tokens

These tokens can be added to a weighted link to track parameters related to the campaign. Click here for more information about adding tokens to your links.




Additional Notes

Outbrain Retargeting

In Maximus you can utilize Outbrain's targeting pixel to create segments of users who have clicked on campaigns, as well as targeting segments with specific campaigns. Click here to read more about Outbrain Retargeting.


Networking Targeting on the Platform

Outbrain offers additional targeting which can be done outside of Maximus. If a setting can be changed in Maximus, do not change it on the network. In Outbrain you can do Audience Segmentation (on network you can exclude segments), Interest Targeting, Location Targeting, Operating System and Browser Targeting, and AdBlock Exclusion. Click here to view our network targeting outside of Maximus documentation.


Site Bidding

The Campaign Details page site report displays stats for the sites, but blocking must be done in Outbrain. Click here to learn more about site bidding.

Outbrain sets a limit of 500 total site bids per campaign. Outbrain can have Site Bids up to 800% higher of the campaign CPC.


Site Blocking

The Campaign Details page site report displays stats for the sites and also allows you to block sites.

Outbrain allows for a maximum of 100 sites that can be blocked per campaign.

CPC Minimum

Outbrain requires a minimum campaign CPC bid of $0.03.


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