Manage Campaigns

Updated 3 weeks ago by Aaron J Mitchell

The Manage Campaigns page uses the same filters as the Dashboard page to offer more detailed information about campaigns.

Filters

For a more expanded look at the filters, click here to read the Filtering documentation.




At-A-Glance Stats


To learn more about this report, please review the Reporting and Charts documentation by clicking here.




Campaigns Report

In campaign view, data is sorted in descending order based on the number of clicks. The following information is displayed in each of the columns on this table.

Click here to learn more about the features available in the Campaigns Report.

Shows the active status of the campaign.

  • A green toggle indicates that the campaign is active.
  • A gray toggle indicates that the campaign is inactive.

Shows the current status of the Fire & Forget™ settings

  • If the toggle is green, Fire and Fire & Forget™ settings are enabled.
  • If the toggle is gray, Fire and Fire & Forget™ settings are disabled.

Displays the name of each campaign.

  • Clicking the name will redirect you to the Campaign Details page
  • This icon displays if the campaign only has one active image running: 
  • ​​
  • Caution icons display the campaign status.
  • If a CPC is displaying revenue that is not finalized, the campaign will show a red dollar sign icon:   ​

The daily amount allotted for the campaign.

The number of clicks the campaign currently has. This value only represents Maximus’s clicks and is likely not identical to the value the network shows. However, these totals are more than likely within 10% of each other. This is because Maximus filters clicks that come from bots, test clicks, and crawlers.

This shows the cost per click. To edit this value, click on the number itself. Yahoo Gemini campaign CPC cannot be edited.To learn more about the Gemini CPC, click here.

This shows the average cost per click. This value is determined by dividing spend by total clicks. This value comes directly from Gemini for Gemini campaigns.

This column shows your earnings per click. This value is calculated by dividing revenue by clicks.

This is the amount that has been spent on the campaign. For the current day, this value is an estimate based on the Average CPC Total Clicks. Once the day is finalized, the values displayed are pulled from the network itself.

The amount of money the campaign has made.

This value is determined by subtracting spend from revenue.

The profit margin; this value is determined by dividing profit by revenue.

This represents the number of sales the campaign currently has.

This is the campaign’s unique ID.

Shows the date the campaign was created.


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