Starter vs. Pro Plan
What’s the difference between Starter and Pro plans?
While both of these plans contain great features to help you optimize and scale your campaigns, there are a few notable differences between the features included with the Starter and Pro plans. Both plans were designed to accommodate multiple business models—here’s how they differ.
The Starter plan includes two optimization modes, limited Fire & Forget® optimization settings, and Day Parting settings that allow you to control when your campaigns run. Use None or CPA Goal optimization settings, which include CPA Goal, Lowest Bid, Highest Bid, Slow Amount, Stop Amount.
The Pro plan includes three optimization modes (None, CPA Goal, and Acceptable Profit), and the full spectrum of Fire & Forget optimization settings. These Fire & Forget settings include Budget Reset, Budget Increase, Lowest Bid, Highest Bid, Slow Amount, Stop Amount, Sample Size, Look Back Days, Desired Click Pacing. Additionally, create site-specific settings to optimize on a campaign and a site level. You can also Restore CPC for Day Parting windows.
With the Pro plan, you may also add multiple users to your account and access a dedicated account manager and client success manager.
Fire & Forget Starter and Pro Comparison
|Optimization Modes||None*, CPA Goal*||None, CPA Goal,
|Highest Bid||CPA Goal only||✓|
|Look Back Days||-||✓|
|Desired Click Pacing||-||✓|
|Protect Profit Slow||✓||✓|
|Protect Profit Stop||✓||✓|
|CPA Goal only||None, CPA Goal,
|Ad Stop CTR||-||✓|
*Starter plans feature limited versions of the None and CPA Goal modes.