Fire & Forget™ Optimization

Updated 2 months ago by Aaron J Mitchell

Click here to watch the Fire & Forget™ Webinar Video which walks through each feature and the Fire & Forget™ Flowchart.

Fire & Forget™ optimizations allows for users to set goals and boundaries to allow campaigns to scale automatically. With Fire & Forget™, boundaries can be set for daily loss, budget and the CPC (both on a campaign and site level). Scaling goals can also be set for CPA Goals, EPC margin, and clicks volume.

To understand the process of Fire & Forget™, check out the Fire & Forget™ Flow documentation.

There are 3 different Optimization Modes for Fire & Forget™, and each has different settings available. Click here to read about Optimization Modes.

Below are the settings for Fire & Forget™. Click on the Setting Name to learn more about that setting.


Campaign

  • ​Acceptable Profit: The percent margin to set for a campaign. Campaign CPC will be set at EPC minus this percentage of the EPC. Ex: $0.50 EPC with a 10% Acceptable Profit will set campaign CPC to $0.45. (Available only for Acceptable Profit mode)
  • CPA Goal: GPA Goal allows you to set an amount that you want to spend to get one conversion. By using CPA Goal, you can let Maximus handle the optimizations if you have a set spend per conversion you want to target. (Available only for CPA Goal mode)
  • ​Budget Reset: Maximus will reset the budget for the campaign to number specified at 1:30 AM EST.
  • ​Budget Increase: The percentage Maximus will increase the current budget by when increasing the budget cap.
  • Lowest Bid: The minimum campaign level CPC that Maximus will use for adjusting to the Acceptable Profit and the actual value that the campaign will be set if the campaign reaches its Slow Amount. 
  • Highest Bid: The maximum campaign level CPC that Maximus will use for adjusting to the Acceptable Profit or meeting Desired Click Pacing.
  • Slow Amount: The amount a campaign were to lose in 1 day before Maximus moves the campaign level CPC down to the Lowest Bid. If site optimizations are enabled, all sites will be set to the Lowest Bid.
  • Stop Amount: The amount a campaign were to lose in 1 day before Maximus pauses the campaign. The campaign will remain paused for the current day unless conversions come in and the resulting profit total is now below the Stop Amount. The campaign resume at the start of the following day.
  • ​Sample Size: This is the amount of clicks a campaign must receive before Maximus starts any optimization. Maximus will check if the campaign has reached this amount over the previous 7 days (including the current day).
  • Look Back Days: Fire & Forget™ uses look back days to determine how far back you will look for the Sample Size.
  • Desired Click Pacing: Maximus will strive to deliver a certain number of clicks within a desired number of minutes to pace the campaign. If this goal is not met, Maximus will increase the campaign level CPC by 10% every 5 minutes up to the Highest Bid. If a campaign has not met the Desired Click Pacing goal, the Accept Profit setting will be ignored. (Pro Plan only)


Sites

No Site settings are available for CPA Goal mode. Click here to read about Optimization Modes.
  • Acceptable Profit: The percent margin to set for a site. The site CPC will be set at site EPC minus this percentage of the Site EPC. Ex: $0.50 EPC with a 10% Acceptable Profit will set site CPC to $0.45.
  • Sample Size: This is the number of clicks you want a site to have before Maximus begin to optimize the site. If a site has not received this number of clicks over the previous 7 days, Maximus will not perform any site optimizations.
  • Lowest Bid: This is the absolute lowest CPC Maximus will use for an individual site.
  • Highest Bid: This is the absolute highest CPC Maximus will use for an individual site.
    • Taboola campaigns have thresholds for site CPCs of 50% +/- of the campaign CPC.
    • Outbrain, it is between $0.00 and 1000% of the campaign CPC.
  • Site Block EPCThe EPC value Maximus will check for before blocking a site. This will not occur if the site has not reached the Sample Size goal set for sites. If the value is to $0.03, Maximus will block any site that has an EPC of $0.03 or less that has met the Site Sample Size goal (Available only for Outbrain campaigns).

Day Parting

  • Day Parting: The time periods in which the CPC, both on a campaign and site level, to remain static or periods to automatically pause a campaign. Desired Clicks Pacing, Acceptable Profit, and Site bids are not honored during day parting.
  • Restore CPC: Maximus will reset the CPC to its previous value once the day parting section has ended. (Pro Plan only)

Click here to view Frequently Asked Questions regarding Fire & Forget™ Optimization.


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