RevContent Site and Widget Bidding and Blocking

Updated 2 weeks ago by Daniel

Site/Widgets Report

RevContent campaigns replace the Sites Report with the Site/Widgets report. On this page, you'll have 2 separate ways to bid manually depending on how you prefer to adjust your campaign. The traditional "sites" are replaced by either Topics or Brands, which you can bid on that category of placements. As an example, a Topics targeted campaign may have health_and_fitness, conservative_news, and topics like this that you can bid on.

When you create your campaign during the Add Campaign process, the Ads step allows you to choose between Topic or Brand targeting.
You are only able to select this during campaign setup and it cannot be changed.


Bidding on Widgets

On the Site/Widgets Report, you can click the dropdown arrow to expand the menu options for that Topic/Brand. The button View Widgets will open up reporting for the Widgets in that Topic/Brand which received traffic during the time period you have selected.

From this page, you can manually update individual widget bids as well as Block that specific widget.

You can also manually bid on Widgets in the Widget Report.

Fire & Forget™ Optimization

You can optimize on both the Site and Widget level with Fire & Forget™. Click here to read more about RevContent Widget Optimization.


Blocking

You can block both at the Brand/Topic level in the Site/Widgets Report, and block Widgets in the Site/Widgets/Report and the separate Widget Report.


How To

Bid on a Topic/Brand
  1. Go to the Site/Widgets Report on the Campaign Details page
  2. Edit the CPC bid value for that Topic/Brand
  3. Click Update Bid to submit your changes


Bid on a Widget in the Site/Widgets Report
  1. Go to the Site/Widgets Report on the Campaign Details page
  2. Click on the dropdown of a Topic/Brand and then click on the View Widgets button
  3. Edit the Widget CPC bid value
  4. Click Update Bid to submit your changes


Bid on a Widget in the Widgets Report
  1. Go to the Widget Report on the Campaign Details page
  2. Edit the Widget CPC bid value
  3. Click Update Bid to submit your changes


Block a Topic/Brand
  1. Go to the Site/Widgets Report on the Campaign Details page
  2. Click on the dropdown of a Topic/Brand and then Block
  3. The Blocked Topic/Brand will now have a red line through it indicating it has been blocked


Block a Widget
  1. Use the dropdown on the Site/Widgets Report and click View Widgets OR Navigate to the Widget Report on the Campaign Details page
  2. On the far right of the widget row, click on the Block button in the Blocked column
  3. The Blocked Widget will now have a red line through it indicating it has been blocked


Unblock a Topic/Brand or Widget
  1. Following the above instructions for blocking, navigate to the Topic/Brand or Widget you would like to unblock. This will have a red line through it indicating it has been blocked
  2. Click on the Unblock button where the Block button should be
  3. The Topic/Brand or Widget should no longer have a red line through it indicating that it is now unblocked


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