Link Management

Updated 3 months ago by Aaron J Mitchell

Maximus uses a proprietary tracking system to generate links for the networks to use directly. On each click, users are redirected to Maximus before being redirected to the set landing page for the campaign.

This technology allows for multiple options:

  • Some native networks have problems crawling redirected links. Maximus can send crawlers directly to a landing page instead of having problems with discovery or categorization.
  • If a link goes down or a domain name changes, links can be edited and updated without going through a lengthy approval process.
  • Test multiple landing pages through other systems to optimize the full funnel.

When completing link setup, you can set specific macros from the individual networks to pass dynamically to external tracking systems.

Macro Tokens

All Networks
  • {clickid} - Maximus click id that needs passed back in Maximus pixels
  • {ref} - a URL encoded version of the referring site (when available)
  • {image} - the image id from Maximus
  • {network} - the network abbreviation from Maximus


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Outbrain click ID
  • {site} - the site name from the network
  • {adid} - the ad id/item id from the network
  • {title} - the ad title from the network


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Taboola click ID
  • {site} - the site name from the network
  • {adid} - The ad id/item id from the network
  • {title} - The ad title from the network
  • {platform} - Mobile or Desktop
  • {tn} - The thumbnail from Taboola


  • {campaignid} - the campaign ID from the network
  • {site} - the site name from the network
  • {g_device} - the device generating the click
  • {g_ad_group_id} - Ad group ID from Gemini
  • {g_supply_name} - the domain name from Gemini
  • {g_ad_id} - the Gemini ad ID


  • {network_click_id} - the RevContent click ID
  • {widget_id} - RevContent widget id
  • {content_id} - RevContent content id
  • {boost_id} - RevContent boost id
  • {adv_targets} - RevContent Advertiser Targets


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Content.Ad click ID



An example weighted link looks like so:{site}&title={title}

The resulting link on click:

During the Add Campaign process, as well as on the Edit Link section of the Campaign Details page for a campaign, you can use two different types of links: landing page and weighted links.

Landing Page

A landing page represents where you would like bot and crawler traffic to be sent - a safe page that will not affect your click data since it is directed to this page. If you do not have a safe page you can use the same URL as your weighted link.

Weighted links are where you would like your legitimate traffic to go to. These are offer or presell pages at the top of the sales funnel. You can use one weighted link, or more than one if you're interested in A/B split testing your landing pages to find a favorable one. You can also rotate between multiple weighted links for either testing purposes or to vary which landing pages traffic see.

If you decide to use more than one weighted link, you can add more by clicking the + add button. To remove a weighted link you can click on the delete icon to the right of the link. You are not required to delete links, and if you'd like to remove them from receiving any traffic.


Using weights allows you to decide the amount of traffic that you'd like a link to receive. Weighted rotation factors in each weight as a proportion to the total. Links with a higher weight will be accessed more in comparison to links with a lower weight. If there are 3 links with weights of 50, 25, and 25, the link with the with the weight of 50 will receive half of the traffic as the weight is half the total - those other links will each receive 25% or 1/4 of traffic.

The rotation of the links will be based on the proportion of the links' weight to the total. If there are three links for the campaign with a weighted of 75, 50 and 25, the link with the weight of 75 will receive half of the traffic as its proportion is half of the total (75/150).

A weight of 0 does not guarantee no traffic will go to the link. To prevent traffic from going to other links, please use routing on the Site Level or Image/Site/Landing level.

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