Link Management

Updated 1 hour ago by Aaron J Mitchell

Maximus uses a proprietary tracking system to generate links for the networks to use directly. On each click, users are redirected to Maximus before being redirected to the set landing page for the campaign.

This technology allows for multiple options:

  • Some native networks have problems crawling redirected links. Maximus can send crawlers directly to a landing page instead of having problems with discovery or categorization.
  • If a link goes down or a domain name changes, links can be edited and updated without going through a lengthy approval process.
  • Test multiple landing pages through other systems to optimize the full funnel.

When completing link setup, you can set specific macros from the individual networks to pass dynamically to external tracking systems.

Macro Tokens

All Networks
  • {clickid} - Maximus click id that needs passed back in Maximus pixels
  • {ref} - a URL encoded version of the referring site (when available)
  • {image} - the image id from Maximus
  • {network} - the network abbreviation from Maximus


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Outbrain click ID
  • {site} - the site name from the network
  • {adid} - the ad id/item id from the network
  • {title} - the ad title from the network


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Taboola click ID
  • {site} - the site name from the network
  • {adid} - The ad id/item id from the network
  • {title} - The ad title from the network
  • {platform} - Mobile or Desktop
  • {tn} - The thumbnail from Taboola


  • {campaignid} - the campaign ID from the network
  • {site} - the site name from the network
  • {g_device} - the device generating the click
  • {g_ad_group_id} - Ad group ID from Gemini
  • {g_supply_name} - the domain name from Gemini
  • {g_ad_id} - the Gemini ad ID


  • {network_click_id} - the RevContent click ID
  • {widget_id} - RevContent widget id
  • {content_id} - RevContent content id
  • {boost_id} - RevContent boost id
  • {adv_targets} - RevContent Advertiser Targets


  • {campaignid} - the campaign ID from the network
  • {network_click_id} - the Content.Ad click ID



An example weighted link looks like so:{site}&title={title}

The resulting link on click:

During the Add Campaign process, as well as on the Edit Link section of the Campaign Details page for a campaign, you can use two different types of links: landing page and weighted links.

Landing Page

A landing page represents where you would like bot and crawler traffic to be sent - a safe page that will not affect your click data since it is directed to this page. If you do not have a safe page you can use the same URL as your weighted link.

Weighted links are where you would like your legitimate traffic to go to. These are offer or presell pages at the top of the sales funnel. You can use one weighted link, or more than one if you're interested in A/B split testing your landing pages to find a favorable one. You can also rotate between multiple weighted links for either testing purposes or to vary which landing pages traffic see.

If you decide to use more than one weighted link, you can add more by clicking the + add button. To remove a weighted link you can click on the delete icon to the right of the link. You are not required to delete links, and if you'd like to remove them from receiving any traffic.


Using weights allows you to decide the amount of traffic that you'd like a link to receive. Weighted rotation factors in each weight as a proportion to the total. Links with a higher weight will be accessed more in comparison to links with a lower weight. If there are 3 links with weights of 50, 25, and 25, the link with the with the weight of 50 will receive half of the traffic as the weight is half the total - those other links will each receive 25% or 1/4 of traffic.

The rotation of the links will be based on the proportion of the links' weight to the total. If there are three links for the campaign with a weighted of 75, 50 and 25, the link with the weight of 75 will receive half of the traffic as its proportion is half of the total (75/150).

A weight of 0 does not guarantee no traffic will go to the link. To prevent traffic from going to other links, please use routing on the Site Level or Image/Site/Landing level.

Split Testing

To split test between two different weighted links, you have two scenarios in which to do so.

New or Cloned Campaign

On a new or cloned (new) campaign, create two weighted links and give them an equal weight, to simplify things set both weights to 50.

It is highly recommended to split test on new campaigns so you can compare them from the start.

On an Existing Campaign

If you have a campaign with only one weighted link, it is possible to add a second link in the Edit Link drawer on the menu of the Campaign Details page.

To gather the appropriate amount of traffic to make a decision quickly, set the new link to a higher weight - such as 80, and set the first link to 20 so that more traffic is flowing to the newer LP.

You can also test out a new link on an existing campaign using the Test New Link feature below.


In Maximus, you can set up routes for your campaigns to have traffic go to a specific weighted link that you find has the best performance. There's two types of routing that can be set up for a campaign found on the following reports.

Click on the report name to learn more about this report and how you can use it to route traffic:

  • By Landing Sites - Sending traffic from a site to a specific landing page
  • Image/Site/LP - Sending traffic when an image appears on a site to a specific landing page

When using routing, Maximus uses the following priority to determine where to send traffic to:

  1. Does a route exist for Image + Site?
    1. If so, the system uses that link.
  2. Does a route exist for the site?
    1. If so, the system uses that link.
  3. Do multiple weighted links exist for the campaign?
    1. If so, weigh it according to the setup.
    2. If not, use the single weighted link.

If you're running a campaign that has routing set up, adding new links to test out can be cumbersome when there's a lock on the By Landing Sites or Image/Site/Landing reports that tell traffic to go to a specific landing page. You can use Link Testing to see how a new weighted link performs without having to update all of your current routing to make sure that new link gets traffic!

If your campaign already has many weighted links regardless of routing, you can also test out a new link without worrying about modifying the existing weights to ensure the new link gets traffic.

When testing out links, you can test more than one at a time - Maximus will split the traffic between links as evenly as possible between them. You can also even choose to test out new links and already existing links on the campaign to see how they do in a split test.

Setting up Test Clicks

When you add new weighted links, you'll see the following pop up after you submit changes in the Edit Link drawer. The new pop up asks if you want to send test clicks to one of the links you've added. In the dropdown you'll be able to mark the checkbox next to links you have added, and then the number of clicks you want to use for the test:

Testing out new links sends all traffic to those weighted links until the number of clicks for the test has been reached, then normal routing resumes on the campaign.

You can select any of the weighted links that exist on the campaign including both new and old links. Just select the checkbox next to each link you want to test out!

When you select more than one link, Maximus will do its best to route traffic evenly between the links you've added to allow you to get a better picture of split testing new links on your campaign. The number of clicks for the test is for all clicks from the links combined and not for individual links.

You cannot change the number of clicks for an existing test once it has been confirmed.

Click Testing Phase

Once a test begins, you'll see a banner at the top of the campaign letting you know that there is a test active on the campaign.

Maximus will check every 5 minutes to see whether the number of clicks have been reached. While links are being tested, all traffic will go to those links. Once a test finishes, routing will resume to the normal setup it had before the test started.

During testing if you want to change existing routes you will either have to cancel the test or wait until the test completes. A pop up will appear notifying you that you'll need to cancel the test to make any changes.

You can cancel the current test by clicking on the "Cancel Test" underlined text on the banner. This will send traffic through the normal routing and weights set up on the campaign.

Click confirm on the pop up to confirm you want to end the test.

Test Completion

Once the test completes, the banner for the test will disappear and you'll be able to see the results in reporting for By Landing, By Landing Sites, and the Image/Site/LP Reports.

You can then evaluate the performance of your link(s), and choose to update any routing for the campaign as you would normally.

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