Gemini Site Bidding

Updated 5 months ago by Aaron J Mitchell

This documentation is specifically for Gemini Site Bidding. To learn about Site Bids, click here.

When setting site bids for Gemini, site bids must be maintained within the range of -80% (Min) up to 800% (Max) of the campaign CPC value. For this reason, the values will always be dependent upon the CPC value at the campaign level.

Gemini Site Bidding is very similar to bidding on Publisher Groups. Gemini expects a multiplier:

  • Campaign CPC $0.05
  • Site Bid Multiplier: 100%

  • Site Bid CPC becomes $.10

Maximus allows users to set a site CPC and takes care of all the math to reach the desired site CPC.

To update the value of a site bid, find the corresponding site name on the Gemini Sites tab. Edit the value and then click the “Update Site CPC” button.

Maximus uses a multiplier based on the Campaign CPC in order to reach the new Site Bid CPC value. Users must be aware that if you change the campaign CPC, site bid CPCs will also change as it's based on a multiplier.

We recommend verifying your site bids are set appropriately after changing the campaign CPC.

If you are using Fire and Forget™ to update the site bids, Maximus will handle these changes for you. Keep in mind that the site must meet the Sample Size requirement and Maximus will adhere to the Site Lowest and Highest Bid values entered by the user. Maximus must also adhere to the network restrictions -80% (Min) up to 800% (Max).


In this example, we have a Campaign CPC of $.05.

The current Site Bid CPC is $0.05 for the site "TEXTNOW ANDROID":

We want to set the site bid to $0.10, so we enter that and click the Update Site CPC button. After updating we see that is is now set to $0.10:

Maximus has added a 100% multiplier to this site to reach the Site Bid CPC.

If we then change the Campaign CPC to $0.06 in Edit Gemini Settings we see the CPC has updated to $0.06:

Since there was a 100% multiplier in effect for this site, the Site Bid CPC is now $0.12 for "TEXTNOW ANDROID".

How did we do?