Creating Ads

Updated 4 weeks ago by Aaron J Mitchell

Each network has their own guidelines and requirements for what is considered acceptable content. Click here to learn more about Network Rejection Reasons.

Image Size Requirements

Each network has specific requirements and recommendations for image sizes. When creating campaigns across multiple networks, it is recommended to adhere to the requirements of the network with the largest image size standards. (If a campaign is being created for both Taboola and Gemini, the image sizes will have to be at 1200px X 627px as this image size meets the standards for both networks).

Images will be sized down to fit other networks, but will not be enlarged.

Below are the minimum requirements and/or recommendations for image size and aspect ratio for each network:

  • Taboola:
    • Minimum: 600px x 400px (1.5:1 aspect ratio)
    • Gifs: Minimum 400px x 200px, Under 3MB, Must have .gif extension
  • Outbrain:
    • Minimum: 400px x 260px (1.5:1 aspect ratio)
    • Recommended: 1200px x 800px (1.5:1 aspect ratio)
  • RevContent:
    • Recommended: 420px x 315px (1.333:1 aspect ratio)
  • Content.Ad:
    • Minimum: 150px x 150px (1:1 aspect ratio)
    • Recommended: 300px x 250px (1.2:1 aspect ratio)
  • Gemini:
    • Minimum: 1200px x 627px (1.9:1 aspect ratio)
    • In addition to the rectangular image (1200x627), Gemini also uses a square image of 627x627 to display as different images are shown on when viewing the ad on different devices (mobile, tablet or desktop). When creating the ad in Maximus, the rectangular image will need to be cropped (to the dimensions of 627x627) or uploaded separately. On submission, both the rectangular image and the square image are sent to Gemini.




Adding Gemini Ads

Gemini ads are unique in that they require 3 different sizes of images. These 3 image sizes (1200x627px, 627x627px, and 180x180px) are used on different placements across their properties, depending on what the site allows. Mobile traffic usually sees the smaller of the three images, again depending on the site and the image sizes they allow.

When adding an image for Gemini, you can upload a 1200x627px image and then crop it inside of Maximus. This is done before generating ads, where you will be prompted with a button to crop your images - you can only crop once you've added a Title and Description for your ads.

With the middle sized image, 627x627px, you can also upload a completely separate image if you prefer to use one that may fit better with this size. Sometimes cropping can generate images that some networks may not approve, so we recommend trying this out if you have any issues.

  1. Go to Settings, and then your User Settings menu option and click on User Preferences
  2. Enable the toggle for Upload Cropped Images

Now when you add an image to a Gemini campaign, a new button is visible underneath Crop Image after selecting Crop Images when you've added the images and text you want to generate ads with:

Select Switch to Upload View and you can upload an image here by dragging and dropping or clicking on the box to open the file browser. You can always go back to cropping if you prefer it by clicking on Switch to Crop View.

If you add an image that is below 627x627px or is not in a 1:1 aspect ratio, you'll get a pop up letting you know so. You can add images above 627x627px as long as they remain in 1:1 aspect ratio, although we do recommend sizing it yourself to 627x627px to take advantage of this separate image upload.

Click on Generate to generate your ad combinations!




Title Length Requirements

When creating a campaign across multiple networks, it is recommended to adhere to the requirements of the network with the strictest (shortest) title length. To have ads with longer titles, it is recommended to create the campaign for one of the networks with the longer title length first. Once created, clone the campaign to other networks and shorten the title.

The title length requirements for each network are as follows:

Taboola: 120-character max

Outbrain: 150-character max

RevContent: 80-character max

Content.Ad: 60-character max

Gemini: 50-character max 

When using the Secondary Ad text for Gemini, the character maximum is reduced to 30 characters max for each title
If you have errors when submitting the image and text for an ad, please check the text to make sure no special characters are present. A common example of this is using quotations marks copy and pasted from somewhere that formats them to curly quotes.
Language Translation

Maximus has a language translation feature for all user entered text. Click here to learn more about Language Translation.




Ad Text Tokens

Taboola

Visit Taboola's official documentation on text macros by clicking here.

Format: ${Keyword:CapitalizationType}$

Example:

Car Dealerships in ${city:capitalized}$, ${region:uppercase}$ Are Going Bankrupt Because Of This Free App.

Displays as

Car Dealerships in Detroit, MICHIGAN Are Going Bankrupt Because Of This Free App.
  • Keywords:
    • country
    • region
    • dma (designated market area)
    • City
    • platform
    • day of week
  • Capitalization Type:
    • Uppercase
    • Capitalized




Outbrain

Visit Outbrain's official documentation on text macros by clicking here.

Format: ${parameter}$

Example:

Car Dealerships in ${city}$, ${region}$ Sell Like Crazy on ${dayofweek+2}$ 

Displays as the following if today is Tuesday-

Car Dealerships in Detroit, Michigan Sell Like Crazy on Thursday
  • Parameters:
    • country
    • region
    • city
    • dayofWeek (day of week starts w current day, adding and + sign and number will display that day. IE dayofweek + 2 would be Saturday since today is Thursday and 2 days from now is Saturday.
Dynamic Parameters for Outbrain ads are only available for the US and Germany




RevContent

Visit RevContent's official documentation on text macros by clicking here.

Format: {parameter}

Example:

Car Dealerships in {city} Are Going Bankrupt Because Of This Free App.

Displays as

Car Dealerships in Detroit Are Going Bankrupt Because Of This Free App.
  • Parameters:
    • city
    • state
    • zip




Content.Ad

Visit Content.ad's official documentation on text macros by clicking here.

Format: [location]

Example:

Car Dealerships in [city] Are Going Bankrupt Because Of This Free App.

Displays as

Car Dealerships in Detroit Are Going Bankrupt Because Of This Free App.

  • Location Parameters:
    • country
    • state
    • city
    • postal_code




Gemini

Visit Gemini's official documentation on text macros by clicking here.

Format: {location}

Example:

Car Dealerships in {state_abbr} Are Going Bankrupt Because Of This Free App.

Displays as

Car Dealerships in MI Are Going Bankrupt Because Of This Free App.
  • Location Parameters:
    • city
    • state
    • state_abbr
    • country
    • country_abbr




Network Specific Ad Settings

RevContent

Targeting TypeWhen creating a RevContent campaign ,the options for targeting type can be either ‘Topic’ or ‘Brand’. Brand will target RevContent brand partners (i.e. Forbes.com) while topic targeting will target based on RevContent topic channels (i.e. Forbes.com would be in the Editorial News channel). Currently, topic channels must be included or excluded on RevContent.Content TypeWhen creating a RevContent campaign, you must select a content type. The options are ‘App’, ‘Article’, or ‘Video’. ‘Article’ is the default content type and is used for campaigns where the landing page is content in article form. ‘Video’ should be selected if the landing page brings users to a video and ‘App’ should be selected for all mobile apps.




Gemini

Branding Text Branding text is the company name that will be displayed in the sponsored by label in the ad. This is required for Gemini ads and must be 35 characters or less.

Ad Description The ad description is the text that will be displayed under the ad text and display URL. It is required for Gemini ads and can be up to 150 characters.

Secondary Ad TextSecondary ad text is the optional, additional text that will be displayed after the ad title for Gemini ads. When adding a secondary ad text, both Ad Titles must be 30 characters or less.

Display URLThe display URL is the user-friendly URL that will appear when the ad is shown on search for Gemini ads. It is recommended to keep the 'www.', but 'http://' is not required.  

Call to Action Text The Call to Action text is the text that will be displayed on the call to action button for your Gemini ad. The call to action text is option and will default to ‘More’.  Possible Call to Action values are:

Apply Now

Bet Now

Book Now

Buy Now

Compare

Contact Us

Directions

Donate Now

Download

Enroll Now

Follow Now

Get App

Get Coupon

Get Now

Get Offer

Get Quote

Get Rates

Get Sample

Install

Join Now

Launch

Learn More

Listen Now

Play Now

Play Game

Read More

Record Now

Register

Remind Me

Save Now

Sell Now

Shop Now

Sign Up

Subscribe

Try Now

Use App

Vote Now

Watch Now

Watch More

Carousel Ads

With Gemini carousel ads, users can take advantage of powerful storytelling techniques to deliver impactful messages that drive greater user engagement, interest, and demand. With carousel ads, users can highlight product features, benefits, and attributes by using a sequence of image panels that serve to tell a compelling story. Carousel ads differ from standard ads in Gemini as each carousel ad must contain 3-5 images. The images must follow the Gemini requirement of 1200x627 pixels.

Click here to learn more on how to create Gemini carousel ads in Maximus.

Video Ads

With Gemini video ads, users can have clickable video ads that fit the form and function of the content around them. In a recent study conducted by Gemini, native video ads drive a 50% lift in brand favorability and 28% lift in purchase intent. 

Click here to learn more on how to create Gemini video ads in Maximus.


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