Campaign Details FAQ

Updated 3 months ago by Aaron J Mitchell


How can I update or edit the campaign CPC?

  • To edit the CPC, click on the budget in the At a Glance section at the top of the Campaign Details page. Gemini Campaigns can't change the base CPC in this location, but you can in the Edit Gemini section of the side menu. Click here to learn more about Gemini CPC.

How can I update or edit the campaign budget?

  • To edit the CPC, click on the budget in the At a Glance section at the top of the Campaign Details page.


How can I reassign this campaign to another user?

  • Follow the instructions in our How To documentation here to reassign a campaign to another user.




Sites Report


Is Site CPC now or historical?

  • ​Site CPC is always the current CPC, no matter the date range of the report.


What does the x/500 or x/50 bids on the Sites Report tab indicate?

  • The number of unique site bids updated manually or optimized by Maximus for Outbrain and Taboola campaigns. Outbrain has a limit of 500 site bids per campaign, while Taboola has a limit of 50 per campaign. 


How can the number of site bids be reduced?

  • Click on the arrow next to the site name and select the button "Remove Site Bid" to remove a bid for a site.

What does $section_name$ or NA mean on sites?

  • Sites that have its name displayed as $section_name$ or NA come from the network incorrectly due to tracking issues and cannot be edited.


Which networks is site blocking available for?

  • Site blocking Site blocking is available for Outbrain and RevContent campaigns. Sites for Taboola campaigns can be blocked but only on the network.





Images Report


What information is displayed within the Images tab?

  • The Images report displays the data for the images associated with the campaign. This report by default displays the images that has at least 1 click within the applied date filter.



Can the Ad Text for an ad be updated after submission?

  • In order to edit Ad Text, simply click on the Ad Text from the Items table and the edit Ad Text field will appear. Maximus does not support editing the Ad Text for Gemini Carousel Ads. (This feature is not available for Outbrain campaigns as Outbrain does not support editing text). 


Why do some images not show as active?

  • Maximus will not count images that are pending towards the active image total.



What is the Creative ID?

  • The creative ID is an id assigned by Maximus that we use to track our images.



Why could impressions be at 0 on an active campaign?

  • Image reporting can take longer to finalize on the network compared to the campaign reporting. This could then lead to image impressions being at 0 for an active campaign. Once the reporting is finalized, the impressions would be updated.



What’s the clipboard next to Ad Text?

  • Maximus is integrated with IBM’s Watson API. These words and percentages indicate results from a sentiment analysis that picked out keywords from the image’s Ad Text.
    SENTIMENT ANALYSIS
    • Maximus works with IBM’s Watson Natural Language Understanding to analyze text results for sentiment/opinion and emotion.
    • Keyword: This is the word considered relevant and its relevance. The closer to 100% the more relevant the word.
    • Emotions: Maximus looks at 5 different emotions, sadness, joy, fear, disgust and anger. Higher numbers are more likely to convey that emotion.





Conversions Report


What is the Conversions Report?

  • The Conversion report displays the amount of conversions recorded for the campaign. Times are shown in EST.


What is a User Agent?

  • A user agent is sent by a user’s browser on any HTTP request. It contains the device, operating system, and browser version.  

How can I best use the Conversion Report?

  • Drag and drop the different columns, like Payout, to examine the data more easily in the Conversions Report.

I have some missing conversions. How can I get them into Maximus?

  • You can add missing conversions by following the instructions here. If you have multiple conversions that need to be added or corrected, reach out to our support team with the LiveChat widget in the bottom right.




Clicks Report


Why do I only see a small amount of clicks?

  • The Clicks Report displays the 25 most recent clicks, so you can watch the activity of where clicks are coming from at the moment you loaded the Clicks Report.


Some of my clicks don't have a click ID?

  • If clicks are coming in quickly, Maximus displays these in the Clicks Report as soon as possible. A click ID is still added for these clicks, and a refresh can show that the clicks are updated with click IDs.




By Hour Report


What is the Campaign Hourly Report? Are the values in the report finalized values?

  • The Campaign Hourly Reporting gives the ability to view the reporting for the campaign broken down on a per hour and per minute basis. This reporting is based on estimated spend data. A common use for the hourly report is to view the estimated spend and revenue data by hour for a specific date.






By Landing


What is the difference between the Landing Page Report and the Landing Page Sites Report?

  • The Landing Page report displays the campaign level landing page data. The Landing Page Sites report displays the landing page data based on the sites the clicks originated from.





Campaign Log


What is the Campaign Log?

  • The Campaign Log displays changes made by both the user and via Fire & Forget™ optimizations.



How did we do?